The DANKS group of hair and beauty salons in Japan launched the first official Daruma Kids campaign that ran from October 2009 to January 2010. A total of 30,000 individual mobile phone straps were created (6,000 of each of the Daruma Kids character). Each strap retailed for ¥500 and were sold exclusively within the DANKS Groups' 500 hair salons.
A portion of the revenue benefitted the Children's Make-A-Wish Foundation ® and as a result of selling all 30,000 straps, a total of ¥7 million ($US75,000) was raised!
At each salon, a Daruma Kids money box was placed to collect the funds customers spent to purchase a Daruma Kid(s). This gave the public further confidence in knowing that their contribution was collected separately and would see its final destination.
The most popular character was Blaze, this was in all likelihood because he is red - the traditional colour of the Daruma doll. Even so, all other characters eventually sold out as well. Thank you to DANKS for a very memorable inaugural campaign!
A portion of the revenue benefitted the Children's Make-A-Wish Foundation ® and as a result of selling all 30,000 straps, a total of ¥7 million ($US75,000) was raised!
At each salon, a Daruma Kids money box was placed to collect the funds customers spent to purchase a Daruma Kid(s). This gave the public further confidence in knowing that their contribution was collected separately and would see its final destination.
The most popular character was Blaze, this was in all likelihood because he is red - the traditional colour of the Daruma doll. Even so, all other characters eventually sold out as well. Thank you to DANKS for a very memorable inaugural campaign!
Participating Salons:
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